Our approach began with a comprehensive assessment and audit of the Scion brand, analyzing its positioning, user feedback, and performance metrics. We then conducted an in-depth exploration of the upcoming Scion vehicle lineup to identify key features and target demographics. Ensuring alignment with existing web efforts, we adhered to brand guidelines and integrated consistent content across platforms. Collaborating closely with another agency responsible for Scion's web presence and brand campaigns, we synchronized efforts to ensure a cohesive digital strategy. Finally, we worked with the marketing team to create promotional content and coordinate the website launch timing to maximize impact and visibility.