Years of mergers and acquisitions resulted in a diverse product suite with varying technologies, interfaces, and user experiences. Customer feedback indicated that the interfaces felt dated, and a rebranding effort provided an opportunity to align the UI. Achieving this alignment quickly and at scale was critical to enable a successful launch.
My Role
Design Strategy Creative Direction Design Operations
Team
Product Strategy Governance Visual Design
My Role
Design Strategy Creative Direction Design Operations
Team
Product Strategy Governance Visual Design
My Role
Design Strategy Creative Direction Design Operations
Team
Product Strategy Governance Visual Design
The Challenge
Create a unifying design system that enables consistency at scale.
The Challenge
Create a unifying design system that enables consistency at scale.
The Plan
Through deep interviews and collaboration with engineering stakeholders, we assessed the tech stack powering each application. A flexible component library was developed to enable adaptability while personalizing every digital touchpoint. Meaningful collaboration with the marketing and brand team was critical to ensuring that customers and users had a consistent end-to-end experience throughout their journey. A phased change management plan was needed to give product teams time to adopt while still being able to deliver features.
The Plan
Through deep interviews and collaboration with engineering stakeholders, we assessed the tech stack powering each application. A flexible component library was developed to enable adaptability while personalizing every digital touchpoint. Meaningful collaboration with the marketing and brand team was critical to ensuring that customers and users had a consistent end-to-end experience throughout their journey. A phased change management plan was needed to give product teams time to adopt while still being able to deliver features.
Impact
Impact
Enabled rapid development and launch of new products and internal tools, reducing project timelines from a year to a quarter.
Ensured brand alignment across all products and established clear governance.
Led to the creation of a dedicated Design Systems team to support the system's growth and adoption.
Enabled rapid development and launch of new products and internal tools, reducing project timelines from a year to a quarter.
Ensured brand alignment across all products and established clear governance.
Led to the creation of a dedicated Design Systems team to support the system's growth and adoption.